TikTok Ads’ growth mechanism in popularity and app usage has attracted a billion active users creating and managing video content and brands worldwide. Through targeting, ad creation, insight reports, and ad management tools, billion users marketing different brands used special unique features of Content Promotion. This offers a powerful and easy-to-set-up tool to help businesses and brands advertise to billion users across the globe.
What is TikTok Ads?
TikTok Ads or Advertising is simply the paid feature that lets users promote their business to the targeted unique audience through various advertising methods such as In-feed video, Spark, Brand Takeover, Image, video, Pangle, and Carousel ads. In TikTok, advertisers choose a goal, such as video views, website visits, or new followers, to promote their content. Advertisers do the campaign. They select an audience, define the budget, schedule the duration of ads, and start the promotion.
Various Types of TikTok Ads
- In-Feed Ads
- Brand Takeover
- Top View
- Branded Hashtag Challenge
- Branded Effects
TikTok Ads Specifications
Video Ads specification gives different formats of ad placement. Ads can be images and videos, yet the specs differ. Please refer to the Ads Specification table here
How much is the Cost of TikTok ads?
TikTok is solely responsible for guarding the ads pricing algorithm based on a bid model. Campaign-level budgets should be $50/daily at a minimum, and ad group-level budgets must be $20/daily. TikTok currently has two budgeting options: daily or lifetime. With both options, your budget isn’t set in stone — you can adjust your budget anytime throughout your campaign.
TikTok Ads Manager
TikTok uses special features to manage how ads perform in real space. This is called TikTok Ads Manager. The Ads Manager provides valuable features to launch campaigns, manage ad resources, monitor data growth, and optimize advertising. It is simply the space where users create ads.
How to Set Up Your TikTok Ad Account in Seven (7) Steps
- Create a business account.
- Describe your business.
- Enter your billing information.
- Set up your payment type.
- Select your ads manager mode.
- Build your ad.
- Review and submit your ad.
Read More>> How To Setup Tiktok Account and Generate Money
TikTok Ads Library
Inspiration guides the steps forward. You can make the best-performing video by learning from others who impacted their video content. Most performing content is filtered in the Ads Library or Top Ads. The Ads Library, also known as “Top Ads,” allows users to discover the best-performing auction ads by both vertical and region while exploring new ideas for advertising strategies. The best objectives and the business impact you can create start from the Ads library.
Whose Ad Campaign Metrics Are Shown in the Ads Library?
A campaign that is sorted in the Ads Library meets the following criteria;
- A campaign with quality and entertaining niche
- Ads that are tuned into the culture
- A campaign with a high ranking compared to the industry average offers a competitive landscape in the same field.
- A campaign with good CTR
- A campaign with CVR
- Quality clicks, conversions, and Remain
